Utilising proprietary AI technology to tap into vast SME market through a differentiated business model of “pay-on-results” PR
Differentiated Business Model
“Pay-on-results” model provides a differentiated approach to the traditional PR model, removing costly, long-term subscription fees for SMEs which typically have lower PR budgets.
Proprietary AI-Driven Tools
Pathos has developed proprietary AI technology which supports its workforce to generate ideas, undertake research, and draft news articles. PathosMind monitors over 50,000 news sources for existing clients and leads daily, identifies news hooks, generates article ideas and drafts full publications. Pressella attends meetings with clients and leads, and leverages PathosMind to generate article ideas, and provides an accessible chatbot interface to refine output and develop the PR strategy. Harnessing AI provides the company with a competitive advantage.
Vast Market Opportunity
The company’s business model targets a vast market opportunity and is aiming to offer cost-effective PR services to the 400 million SMEs globally. This is also a rapidly replenishing market with an estimated 50 million new businesses started each year.
Ability to Expand into New Jurisdictions
Pathos has an existing client base across 89 countries, and is well positioned to expand the business into additional jurisdictions, supported by the company’s intention to increase the number of languages offered, including Spanish and Mandarin, accessing substantial growth opportunities across Latin America and China.
Track Record and “Bootstrapped” Success
Pathos has generated an adjusted profit before tax and has been cash generative at an operating level in each year since inception. The company has generated aggregate revenues of over US$28 million since 2022 and between FY22-FY24 the company’s revenue increased at a 83% CAGR. Prior to IPO, Pathos had not received any funding from external sources since the group’s establishment in 2019.
Award-Winning Growth
Pathos is a multiple award-winning growth company. It was recognised in the Financial Times 1000 as the fastest growing advertising and marketing firm in the UK and the 33rd fastest growing company in Europe in 2025. Pathos was also named the 6th fastest growing company in 2025 in the Deloitte UK Technology Fast 50. Additionally, Pathos was named in the UBS UK Fast Growth Index (2024) as the fastest growing professional services firm in the UK.